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Whatever happens if you have a great domain your business will keep value.

This week yachts.com got sold for $600,000. The domain was both last year for $350,000 with plans to develop it.

The domain owners tried many things: boat brokering, buying boats for cash, chartering, boat rentals , self-dr...

Domain names are now an integral part of any business. Whether the use is primarily for email, a company website, or part of a marketing campaign anyone starting a business must secure a domain name.

Before somebody has your name and are squatting on it; consider this:

How much is a domain name wo...

There are millions of combinations of domain names you can register today for very little cost. While you may be tempted to cut corners with your domain purchase, remember that the quality of a domain is the same as with everything else: you get what you pay for.

What's wrong with simply registe...

So what exactly is a "premium" domain? Premium domains are easy to type. They are memorable, they likely describe your product or service offering succinctly, or the name is simply unique, unusual, and brandable.

Your name can be used several different ways. Furthermore, if you are purchasing a ...

It's estimated that there are currently over 1 billion websites on the Internet. In this competitive environment, your domain name is vital in helping you stand out from the crowd.

The truth is that your domain is one of the most important business investments you're going to make. In this day a...

Candy.com and Cars.com are good examples of generic, yet descriptive, domains. Consumers interested in buying candy or looking for cars may intuitively type these names in to their web browser. On top of that, it is extremely easy to remember Candy.com.

Roku.com was an excellent domain acquisiti...

In today's Internet economy, there are hundreds of millions of domain names in commercial use. While this number will increase as additional gTLD extensions are added, the number of premium .com domains will remain finite.

Additionally, with the acceleration of social networking, internet media,...

When choosing a domain name, the goal is to bridge the gap between availability and awareness. Here are some things to consider:

1. Brand recognition
A domain name that can be easily turned into a brand name goes a long way. A good brand name distinguishes your site from all the others and pro...

Domain names are inherently valuable for their brandability, and for what they can do to increase the visibility of your online presence. A domain that succinctly describes a product, service, or company is inherently valuable, as are domains that can be used across multiple markets or industries.

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Your domain is your first impression
The URL is the first thing users see and will be the thing they make a point to remember. Good domains provide a positive, lasting experience.

Your domain affects SEO
Having the relevant keywords in your domain improves your search engine rank and makes it more...