Are you considering the right domain?

There are millions of combinations of domain names you can register today for very little cost. While you may be tempted to cut corners with your domain purchase, remember that the quality of a domain is the same as with everything else: you get what you pay for.

What's wrong with simply registering a new domain? While the price might be attractive, newly registered domains tend to be longer; some have dashes and many will require awkwardly truncated or abbreviated names. New domain registrations typically make little sense, as all the good .com domains were purchased many years ago.

While you may or may not have many choices of gTLD (generic top-level domains) such as .net, .biz, .info, .us, and .co, typically the exact .com domain that you're looking for is rarely available.

Even more – it's rare that your perfect domain is for sale at a reasonable price. As .com domains become scarcer, people are more willing than ever to acquire the ideal name, making premium domains more valuable.

The purpose of a domain is to enable your visitors to easily find your site and then return on a regular basis. A strong web presence is a vitally important business asset.

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